If you take a look at the search keywords “fractalenlightenment larry carlson” I used in google to look for an article I had written to pass the link on to a friend. You would notice the URL in green highlights only up to larry carlson.

When I typed “fractal enlightenment larry carlson” it dint pop up on the search page as you can see below. Most of the articles come up with these search keywords. If you don't know by now the keywords that come in your URL are noted as important keywords in google's algorithm.

So if I had to create my page title as “the wonderful world of larry carlson” instead of larry carlson's wonderful world” I would have optimized it better for more popular searches. Just thought ill share that one quickly, hope that helps you create more Google friendly titles.