We had signed up for PubMatic a week ago to increase the revenue generated by AdSense. Pubmatics is not really effective as our CTR has dropped, the other part that you need to know is that it works better if you have multiple publishers by displaying ads with the highest eCPM. Like if you have Yahoo and Google it would display the ad that will make you more money.

Now coming to Kontera, John Chow has Kontera in his recommended money makers' section, we decided to give it a try. Kontera is different from the normal text and image advertisements. Kontera picks up keywords from your existing text and displays relevant ads for that word. This technique is called text advertisements.
I feel this would really do much better than WidgetBucks on a blog with a variety of content, hopefully they will have enough of advertisements as there seems to be a handful running on our blog. They do have an interesting choice of advertisements, that include text, video, images etc.






























2 comments
Hello,
My name is Vered and I'm from Kontera.
Welcome to our network :).
If you’re interested in additional information about optimizing ContentLinks' performance, I suggest you visit our official Kontera blog (blog.kontera.com).
Vered
Publisher Services Manager
www.kontera.com
Thanks Vered, will do some studying and then post some tips here as well!
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