Since the money we are generating by Google AdSense is not enough, we are trying out other publishers.

We had signed up for PubMatic a week ago to increase the revenue generated by AdSense. Pubmatics is not really effective as our CTR has dropped, the other part that you need to know is that it works better if you have multiple publishers by displaying ads with the highest eCPM. Like if you have Yahoo and Google it would display the ad that will make you more money.

Now coming to Kontera, John Chow has Kontera in his recommended money makers' section, we decided to give it a try. Kontera is different from the normal text and image advertisements. Kontera picks up keywords from your existing text and displays relevant ads for that word. This technique is called text advertisements.
Here you can see the text Online Marketing in our blog header underlined, the advertisement is not so relevant but if you take a look at the first day stats of Kontera on our blog its not so bad. The impressions will definitely be less than ads that automatically display on the page, but this looks like a health click although the eCPM isn't awesome.

I feel this would really do much better than WidgetBucks on a blog with a variety of content, hopefully they will have enough of advertisements as there seems to be a handful running on our blog. They do have an interesting choice of advertisements, that include text, video, images etc.We will give you a detailed update about how much of a boost Kontera gives us in December.